“ I don’t think people want maps and directions. I think they want that magical feeling of knowing they’re going the right way and confidence they will arrive at the desired destination. I wonder why we don’t consider this more when designing for mobile experiences. Wouldn’t it be great if instead of directions and maps, mobile devices gave the smallest amount of information necessary to help us find our way and delivered subtle cues along the journey to build our confidence.
June 29, 2008
