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A unified approach to visual and interaction design
People experience the tactile, behavioral, and visual elements of a product in a unified way. Why, then, do many companies construct product teams where industrial designers, visual designers, and interaction designers work in separate silos? In this article Nate Fortin, Cooper’s Director of Visual Design, talks about how a truly convergent approach to product design results in a smoother process, and leads to coherent, breakthrough products.
12 months ago • 0 notes
November 11, 2008
“ In Japan, the relationship between the object and its environment is more important than the object itself. A fork is good for a particular situation, not for everything. It isn’t just an object, it’s part of a harmony. My work stopped being about making interesting shapes, and more about the relationship with the object.
